The Exciting Future of social media: AI and Personalization social media in this word is connected with the powerful tool and it will connect everyone together. Everyday billion of the peoples can visited to the Facebook Instagram Twitter and tik Tok platform. However, with respect to new technology involving it transforming into another level. One of the biggest reasons of transforming the social media platforms into the advance is only artificial intelligence and personalization.
In the upcoming days we can see half of the platforms are on basis of AI and personalized social media because it can make the platforms smart engaging and user centric. It is not only the communication and connecting tools people to people, but it can be a intelligent ecosystem which can suggest their content as per the user interest and their behavior.
Role of AI in future of social media
The influence of AI is available on the any platform of social media and social media is not difference from this. It can make smarter decision with the help of the AI algorithm and it is enhance the users experience.
Content recommendation algorithm
The platform is like Facebook Instagram and YouTube which can uses the air recommendation who can send their suggestion content with their past interaction based on users personalized content. That’s why user can only see what they want and what they interested in it can be increased their engagement and watch time on this media platform. Its algorithm says when user like a spend more time on a particular content it means it can be interested in the user than the AI will send only this category of content to the user which can made more watch time and engaging with this software or platform media.
Chat box and AI driven customer support.
A power z box in a business is can be more helpful because it automatically the customer supports and chat pots are available 24/7 and give instantly answer of the queries to the customer. Which can increase is the customer experience and less human effort. Airchat bots can be available for the user about their platform or taking feedbacks from the user. If I user have a any question or a problem about their interest and the content then they can also get a support from the AI which is the available and supported by the a platform this AI can give instant solution for this user query and make it applicable.
Sentiment and social listening
Some of the brands which are the AI based uses sentiment analysis tool which can be analyse the feedback and the emotions of the users on their platforms. This technology is more helpful for the detecting the real time how the users can think for their platform and how they can using.
Importance of personalization
Now the personalization are defineing the future of the social media. It provide to help the platform users unique experience.
Customised content feed s
AI can detecting the behaviours of user and analyse their interest on their platform content and then it can generate the new field for the user as per the requirement for the interest of user and user can also change the content.
Targeted advertisement
Some of the eye driven ads providing sum of companies brand as a advertisement to the specific audience which can be helpful for their interest. AI can send only that type of ADS to the user which can be get interested and the past browsing history of the user and then send it personalised ads.
AI privacy concern
There are most of the AI which can personalized user experience and improve them the privacy console are also increasing at a side. Yeah I can collect the data and analysis it from the user which can be created a risk about the privacy.
Data security and user privacy- the maximum amount of collecting data from the user is make a more risk. It can needs to follow the data protection laws and ethical AI practices on the social media platform. Fake news and deep fake content – AI generated the fake videos and fake news are challenging the social media’s credibility. It needs to be used AI based content verification and moderation for the safety.
What will be the future of the AI and social media?
In the upcoming time AI will be more advanced and it provides the new features and innovations to the social media platform.
AI generated content
It can be automated the content creation process. In the future AI generated content like blog post videos and social media caption are most common it will be.
Augmented reality and virtual reality
AR and VR when is uses with artificial intelligence AI then the social media experience will be make more immersive. The most famous and common example is Snapchat and Instagram filters.
Voice search and AI assistant on the platforms.
In the futures voice search and AI assistant like Alexa and Google assistant will also integrated on the social media.
Conclusion
AI and personalisation is now defining the future of the social media platforms. AI best algorithm and targeting content is making engaging the users experience more. But also privacy and ethical concern are also a mandatory for the platforms. In the upcoming time when the AI will be more intelligent than it can develop user friendly social media platform which can take a next level of the engagement and interaction usual on the social media platforms.